The Pele Awards recognize the best advertising and design work created in Hawaii. All work entered must have been conceived and created within the Hawaiian Islands. Is it any surprise that the work of one of our Punahou74 classmates would be a big award winner in 2014?
You know the song. The one that says, “What a beautiful day for fishing in the old Hawaiian way?”
Monte Costa spent several days learning about fishing in the old Hawaiian way at the 2013 Milolii Lawaia Ohana Camp, a four-day summer program designed to teach and perpetuate traditional fishing. The event attracted almost fifty participants, ages ten to seventeen, and their families from Milolii and nearby towns such as Honaunau and Oceanview and from as far away aw Hilo, Kailua-Kona and even Honolulu.
The camp is run by Paa Pono Milolii, a nonprofit dedicated to improving the quality of life for the residents of the “Last Hawaiian Fishing Village in the State of Hawaii.”
But Monte wasn’t there for fun. She was there to work as the skilled photographer she is. The images that she captured were featured in the December 2013/January 2014 issue of Hana Hou! Hawaiian Airlines’ in-flight magazine.
When the story and photos were reviewed by the Pele Award judges they were wowed. Their decision? “Best of Award in Design” and a “Pele Gold” award. Talk about hauling in the hardware!
Monte is a regular contributor to Hana Hou! and you can learn more about her work in a previous blog post.